Driven by the Chinese-style consumption concept of great beauty, in recent years, the trend of large-screen TV in China's color TV market has become more and more obvious. At the same time, with the “price reduction” of upstream panel manufacturers, 65-year-old big-screen TVs, Has become a normal size. At this time, the significantly larger TV with more than 80 inches has become a real "expensive" family. The price list is often hung with a bunch of 0 or a bunch of 9, which is difficult for ordinary consumers to suffer.
The green laser pointer high-end market, which was originally occupied by overseas giants such as Samsung and LG, has been subverted by Chinese home appliance giant Hisense in recent years. With the world's first leading laser TV on behalf of China, Hisense has successfully broken the foreign brand blockade in the large-size market. , grabbed the big screen champion throne. The high-end victory, under the blessing of laser TV, has continued.
According to the global shipping report of the world-renowned research institute IHS Markit, in the second quarter of 2018, Hisense TV continued to enlarge the average size of global shipments to 47.2 吋. After completing the transcendence of Sony and Samsung, and continue to expand the size advantage.
It is reported that the key to boosting the size of Hisense's shipments is that Hisense has launched a popular product for laser TV. The new Haixin 80L5 laser TV product has been in China for 10 weeks in the 15 weeks since its launch. The top ten in the bestseller list.
Driven by the popularity of several laser TVs, sales of Hisense Laser TV surged 386.75% in the first seven months of this year. Sales increased by 198.2%, which already accounted for half of China's 80-inch color TV market.