Many people think it is a price issue. In fact, the price is only a major factor affecting the sales of the laser pointer TV, but it is not a decisive factor.
The projector cannot be used perfectly during the day, and it is very troublesome to consider many problems such as the curtain and lifting. For modern people whose work and life pressure is increasing, the display device, especially the large screen display device, is not a necessity, so the budget cannot be too high, and the installation cannot be too troublesome.
Although laser TVs have improved many problems, such as long life of the light source, high brightness and intelligent system, it still needs to be installed. First of all, it is not a necessity. Secondly, its alternatives are price-competitive, feature-rich, and mature. How do you compete with laser TV?
Now the price of laser TV is basically more than 10,000 yuan, as long as this price is maintained, laser TV can not have the ability to truly break through sales. However, from the perspective of industry scale, the laser pointer TV industry does not have the ability to quickly cut prices. If you want to cut prices significantly, you have to reduce some hardware costs, which is a harm to the user experience. Therefore, the price war is not realistic for the laser TV industry.
If the price of laser TV is lowered in the future, but the output of the domestic 10.5-generation panel production line is large-scale, the price of the 65-inch LCD TV will drop, and the competitive pressure faced by the laser pointer TV will be as great.
Laser TV is an innovative product with mature alternatives, and it is not necessary. It is very difficult to make breakthroughs in the traditional consumer market.