In 2005, Hisense developed the first digital video processing chip with independent intellectual property rights and industrialization in China, which broke the monopoly of foreign companies in the digital video processing chip industry. In 2007, Hisense built the first LCD module in the domestic color TV industry. The production line has the ability to independently research and design and manufacture LCD modules, which reduces costs and enhances the right to speak in the industry chain. In 2013, Hisense developed the first domestic network multimedia TV SOC main chip; in 2015, The Hi-View Pro image quality engine chip has changed the situation in which Chinese manufacturers lack high-end graphics chips...
The development and market introduction of laser TV is also a continuation of technical focus for Hisense. Since 2014, Hisense launched the world's first 100-inch ultra-short-focus green laser pointer laser TV, Hisense has led the revolution in laser display technology from 2K to 4K to two-color technology. The size of the laser TV mainframe is reduced, the brightness and color display reach or exceed the mainstream high-end LCD TV level. The price is more suitable for the market, and it can be more users, the size is more abundant, and the viewing distance is gradually closer. This is Hisense's focus on technology. result.
Hisense has realized the complete independent research and development and independent manufacturing of laser TV, and has applied for 478 core technology patents, including 60 US and European patents. Hisense has sufficient technical advantages and industrial resource integration capabilities in 4K optical engine, 4K lens, green laser pointer light source, and complete machine. It has the ability to promote the popularization of laser TV in the global market.
It should be noted that the significance of laser TV is not only to break the growth bottleneck of the color TV industry through the upgrade of display technology. The more important significance for domestic manufacturers is that it has jumped out of the OLED display technology camp dominated by Korean companies. Get rid of the relatively unfavorable situation of Japanese companies that are still strong in the LCD field.
When the wind is not as good as the wind, mastering the independent technology of laser display is not only the key to Hisense's ability to lead the market in large-size and large-size segments, but also the key to the ability of Chinese color TV companies to grasp the right to speak and take the initiative in the international market.
Sometimes I have to admit that success is an inertia. From the technology pioneer in the LCD era to the flagship of laser TV, we have been leading the domestic color TV industry for 14 years. We have maintained the top three positions in the global market for many years, talking with products and technologies. The score is used as a footnote, which is the methodology of Hisense's success. And about laser TV, what Hisense believed four years ago, still believe it. Driven by Hisense, under the joint efforts of the laser camp, it is conceivable that laser TV will be more useful.