The laser holographic anti-counterfeiting film is a plastic film as a base material, and has a holographic pattern thereon, and has a product with anti-counterfeiting function, generally refers to a holographic anti-counterfeiting film, that is, a holographic anti-counterfeiting film with a reflective coating. According to different production processes, laser holographic anti-counterfeiting paper can be subdivided into laser holographic anti-counterfeit transfer paper and laminated film card. According to the combination of product and terminal optical information carrier, laser pointer holographic anti-counterfeiting film can be subdivided into Laser holographic anti-counterfeit transfer film, composite film two types of products.
The main raw materials required for laser holographic anti-counterfeiting film are original film, base paper, paint, etc., in which the original film and the base paper account for a higher proportion of production cost. The original film belongs to petrochemical products and is affected by the international oil price. Pulp, as the basic raw material of the paper industry, has an important impact on the development of China's paper industry. China's forest coverage rate is about 21.6%, which is lower than the global average of 31%. The lack of forest resources has led to a large amount of pulp imports in China. Therefore, changes in global petroleum and pulp prices and changes in supply and demand affect the purchase price of raw materials such as raw film and base paper, which in turn affects the manufacturing costs of products in this industry.
Public safety and anti-counterfeiting, packaging materials, new energy and other fields are the downstream of the laser pointer holographic anti-counterfeiting film industry. Among them, the packaging material market has the largest scale and the most demanding, and the impact on the industry is most significant. The impact of the downstream industry on the company's industry is mainly reflected in the demand side.
In order to cope with fierce market competition, daily consumer goods manufacturers such as cigarettes, wine, cosmetics, pharmaceuticals, and foods are paying more and more attention to product packaging design. They hope to attract customers through the appearance of colorful packaging, stimulate customers' desire to purchase, and promote product sales. At the same time, companies need to print all kinds of complex patterns and photochromic information in the packaging to enhance the anti-counterfeiting performance of the products.
At present, with the increasing requirements for packaging in terms of environmental protection, aesthetics and anti-counterfeiting, more and more products use laser holographic packaging to replace the original ordinary packaging, and the domestic laser holographic anti-counterfeiting packaging market has broad prospects. In addition to the expanding demand in traditional applications, holographic optical anti-counterfeiting products are also widely used in new energy and new materials. For example, by using the holographic optical anti-counterfeiting product manufacturing technology, a nano-deep structure is formed on the surface of the solar cell, which can reduce the reflection effect and improve the energy conversion efficiency of the laser pointer.
Under the background of rapid development of the downstream industry, the market scale of the holographic optical anti-counterfeiting product manufacturing industry will expand rapidly, and there will be a very broad space for development in the future.