On May 25, 2018, Shenzhen Guangfeng Optoelectronic Technology Co., Ltd. held a core agent conference with the theme of “Activities” in Qianhai, Shenzhen. More than 150 threaded laser pointer distributors from all over the country gathered together. During the conference, the media such as Projection Times Network conducted an exclusive interview with the company's main responsible person to share the brand story of Guangfeng with the industry.
At the beginning of the interview, Dr. Li Wei, the founder of Guangfeng, introduced the original intention of the company, the hard work of the R&D team, and the achievements of the company. Dr. Li introduced that the company's English name is APPOTRONICS. The company's LOGO is the shape of a mountain. The Chinese name is Guangfeng. The symbolic meaning is that in all current optical technologies, the laser should be said to be standing on the peak. I hope that I can make the best products and achieve success in the display industry.
As the inventor of the laser pointer display technology, Light Peak uses the subversive laser display technology to bring the projector into a more efficient, comprehensive and environmentally friendly laser display era. General Manager Li pointed out that Guangfeng is a technology-based company. The current ALPD technology is like a baby born. In this stage of growth, the most important thing is to lay a solid foundation for technological innovation, and not rush to get involved in capital and marketing. Facts have proved that although this strategy requires a long period of time, it has achieved steady benefits: the cinema market, Guangfeng has the largest market share in the Chinese film market, the domestic installation volume has broken 9000 sets, and it has been recognized by the DCI standard established by Hollywood. With the cooperation of Xiaomi, the peak rate of laser TV on the Jingdong platform is 100%; including nuts, storms, and the company's partners TI, Sony, etc., all recognize the company's product quality... In the era of marketing first, light Peak is an uncompromising “technical house”, but it is this almost obsessive focus that makes every step of Guangfeng go very solid.
The growth process of ALPD is a process of repeated verification and continuous innovation. Along the way, ALPD technology has grown from the initial 1.0 to 4.0. General Li pointed out that before the laser was introduced, the projection industry could be described as changing for a long time. The introduction of laser light source by Guangfeng not only injected new blood into the industry, but also made this traditional industry more and more capable of the semiconductor industry. Meets "Moore's Law." For the technology market, it is not just a simple improvement, but a revolutionary breakthrough. This is evident from the fact that Avatar, which has excellent content and special effects, still maintains the world's first box office record. This is also the case, Guangfeng is always not satisfied with the present, but constantly seeking to upgrade. Looking ahead, the company wants to make some cool laser pointer, such as laser holographic theaters, where viewers can experience true immersion without wearing special glasses. Li Zongxiao said that these "black technologies" are expected to come true before their hair is completely white.
Nesting and attracting phoenixes, the cultivation and introduction of talents is also highly valued by Guangfeng. Just a few months ago, Mr. Bo Lianming, the former president of TCL Group and CEO of Huaxing Optoelectronics, joined Guangfeng. At the conference, he was the first public appearance of the CEO of Guangfeng Optoelectronics and exchanged views with the media. Regarding the decision to abandon the 100 billion company to join Guangfeng, Mr. Bo said that it is the admiration of the Guangfeng R&D team. In today's society, there are too many impetuous companies that only talk about concepts and use PPT to make money. The Guangfeng team is very persistent in technology. It can be said to be "tidy" to do research and development, not to become famous overnight, but to insist on persistence. Sticking to it, making a really good product, this can be admired in the current environment.